Top 5 Marketing Tips for Promoting Hair Extensions
Are you struggling to book more extension clients or wondering why your extension services aren’t as profitable as they should be? You’re not alone—and the good news is, with a few strategic marketing moves, you can turn things around fast.
At Tony Odisho, we work with stylists every day who want to grow their extension business but aren’t sure where to start. Whether you’re new to extensions or looking to take your service menu to the next level, these five tips will help you get seen, get booked, and boost your revenue.
1. Share Before & After Photos
There’s no better marketing tool than a stunning transformation. Posting clear, well-lit before and after photos on social media helps potential clients visualize what’s possible.
Pro Tip: Use natural lighting and clean backgrounds to let the hair shine. Tag @tonyodisho for a chance to be featured and increase your exposure and gaining reward points.
2. Educate Your Clients
Not every client understands the full potential of hair extensions. Use your platforms—Instagram Stories, Reels, or even your salon consultation—to teach them.
Let them know extensions aren’t just for length—they’re perfect for volume, filling in thinning areas, or adding dimension without color.
3. Offer a Special Consultation Incentive
Encourage clients to take the first step by offering a limited-time promotion on extension consultations.
You could waive the consultation fee, offer a free deep conditioning treatment with the appointment, or apply the consult fee toward their installation.
It’s a great way to lower the commitment barrier and get more conversations started.
4. Leverage Client Testimonials
Social proof is powerful. Share real feedback from happy clients through screenshots, Google reviews, or video reactions.
Feature quotes like: “I’ve never felt so confident!” or “These extensions changed my life!” to show future clients what they can expect.
5. Promote Maintenance Services
Don’t stop at the initial install! Market the full lifecycle of extensions—move-ups, removals, treatments, and extension-safe products.
This creates recurring revenue for your business and positions you as a trusted long-term extension specialist.
Bonus Tip: Keep It Consistent
Marketing isn’t about being perfect—it’s about showing up consistently. Keep posting, sharing results, and engaging with your audience. Over time, your authority (and client list) will grow.
Ready to Grow Your Extension Business?
At Tony Odisho, we’re committed to supporting your success every step of the way. That’s why we offer personalized guidance—including one-on-one sessions and in-salon classes—designed to help you market your extension services more effectively, based on your unique goals and needs.
Interested in booking a class? Contact us here.
Explore our Tony Odisho education courses, download free marketing assets, or reach out to our team for personalized support. You’ve got the skills—now let’s make sure the world sees them.
Need help getting started?
We’re here for you. Email us at contact@tonyodisho.com or follow us on Instagram @tonyodisho for daily inspiration and education.
